Virtual Progress

How 2020 brought B2B Marketing and Sales together

Adapting to the 'New Normal'

In partnership with TechTarget, MarketOne conducted 30-minute, in-depth interviews with 30 senior B2B Marketing, Sales and Operations leaders. Download the report to see how they and their teams are adapting to the 'new normal' and what themes are currently resonating with them.

 

 

 

What you'll learn:

 

Over 15 hours of interview time produced a wealth of insight. Key findings include:

 

  • How the relationship between Sales and Marketing is changing
  • What leaders are saying about Digital Transformation
  • The key role played by ABM in today's climate

About MarketOne

 

MarketOne is a leading provider of integrated demand generation services to B2B companies worldwide. We use data and technology to enable connected conversations, maximising the conversion from marketing to sales.

 

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